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Meet Olivia
a vibrant and ambitious entrepreneur in her late 20s. Olivia's journey began in the medical field, where she cultivated a passion for skincare and aesthetics. While she continues to develop her skills through a traditional career path, Olivia decided to leverage her expertise and love for skincare to embark on an entrepreneurial venture and start her own product line on nights and weekends.
As a solo founder, Olivia grapples with balancing service offerings, marketing, and customer service for her side business. With limited resources and time, she finds herself overwhelmed by manual processes and seeks to enhance efficiency in her operations to prioritize her clients effectively. Olivia recognizes the need to streamline her workflows, automate repetitive tasks, and implement systems that allow her to deliver exceptional service while managing her side business alongside other commitments. She needs to embrace technology and optimize her processes, but Olivia isn’t sure how to create this in a sustainable way. Her clients’ work comes first so she struggles to find time to address operational bottlenecks in a way that aligns with her entrepreneurial aspirations.
Automating
Routine Tasks
Our Recommendation
Help recommend appropriate platforms to setup an automated appointment and booking system, with customized message reminders for clients.
Optimizing her website to be provide a user friendly experience on desktop as well as mobile.
Setup an automated mailing system with various templates to pull from to increase customer engagement.
Overwhelmed?
Procrastination
Knowing what to focus on when
Taking on too much work alone
Meet Mike
an experienced entrepreneur in his 30s, who juggles his full-time job with managing a thriving event management business. Despite his success in building a growing customer base and assembling a small team, Mike struggles to efficiently handle daily operations. With a multitude of partners, vendors, and event schedules to coordinate, Mike finds himself shouldering the majority of the workload, leading to feelings of overwhelm. While he trusts his team, Mike recognizes the need to streamline operations to balance his event business with his primary job effectively. He knows he needs to implement better organization systems, delegating tasks more effectively, and leveraging technology to automate processes, but Mike isn’t always sure how to make that happen. In the meantime, his attempt to alleviate his workload feels like another task on his to-do list, but he knows the continued success of his event management business relies on scaling his business.
Project
Management
Our Recommendation
Introducing a project management tool in addition to centralized storage system for sharing assets accessible by all partners.
Documentation of current processes, enabling more opportunities for delegation amongst the team.
Streamline business processes with tools to help balance his workload while maintaining quality.
Blind Spot
objects may be closer than they appear
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Meet Sarah
a dynamic entrepreneur in her early 30s, who balances her full-time job with running a successful gourmet chocolate side gig. Despite her passion and expertise in crafting delectable chocolates, Sarah grapples with leveraging current seasonal marketing cycles and trends to maximize profitability without increasing her workload. Recognizing the importance of staying ahead in a dynamic market, she dedicates time to stay informed about the latest trends through market research and consumer behavior analysis. Sarah knows that she needs to carefully integrates data insights into her side gig, so her marketing efforts leverage her limited time and resources while maintaining the integrity of her brand.
She needs a strategic approach and to maintain quality so she can optimize profitability and grow her side gig while juggling the demands of her full-time job. Sarah would like to expand into marketplaces to reach a larger audience to turn her business into a full-time endeavor.
Spotting
Opportunities
Our Recommendation
A Business Strategy based on data-driven insights from current market positioning and social presence to make informed decisions about resource allocation.
Creation of custom supplemental assets (brochures, print & digital materials, kiosk design for trade shows etc.) to promote brand visibility, increase sales
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Organization
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